Commercial Path · Level 2
Auto DigitID Sales Specialist
Identify, qualify and develop AIDC opportunities by translating operational problems into credible business and technology value propositions.
Discover · Qualify · Position · Value · Propose · Advance
What this credential is not. Trained to recognise, discover, qualify and commercially develop a solution — not to configure it.
Who it is for
Sales executives, business development managers and account managers selling enterprise AIDC.
Prerequisite: Auto DigitID Professional. It is the shared foundation for both paths — if you already hold it, you do not take it again.
Curriculum
13 modules · 70–90 hours.
- SS01 The AIDC Commercial Professional From knowing the technology to knowing how it creates business value: role boundaries, the enterprise buying environment, stakeholders and the commercial lifecycle.
- SS02 Customer & Operational Discovery Reading an operation: people, process, object, identity, data, system, decision and exception.
- SS03 AIDC Solution & Use-Case Positioning Translating a problem into barcode, RFID, RTLS, mobility, vision or automation — without overpromising.
- SS04 Industry & Vertical Opportunity Development The largest module in the credential. One full topic per vertical, each following the same Vertical Opportunity Canvas.
- SS05 Consultative & Value-Based Selling Moving the conversation from product to operational problem to measurable value.
- SS06 Opportunity Qualification & Sales Strategy Budget, authority, need, timing, technical feasibility, procurement path and competitive position.
- SS07 AIDC Value Engineering, ROI & TCO Quantifying labour, error, accuracy, throughput and asset visibility. CAPEX, OPEX and lifecycle cost.
- SS08 Solution Scoping & Commercial Architecture Turning a qualified opportunity into a defensible scope, with assumptions and boundaries stated.
- SS09 Proposals, Presentations & Demonstrations Executive summaries, solution narratives, proof of concept positioning and demonstration discipline.
- SS10 Procurement, Tenders & Competitive Selling RFI, RFP and RFQ, specifications, compliance matrices, vendor-neutral requirements and bid/no-bid.
- SS11 Partner, Channel & Ecosystem Selling OEM, distributor, integrator, ISV, ERP and network partners, consultants and customer IT.
- SS12 Sales Governance, Ethics & Commercial Discipline Recommending appropriate technology rather than unnecessary hardware. Forecast hygiene and commercial integrity.
- SS13 Applied Sales Practicum & Certification Assessment A full opportunity worked end to end and assessed.
SS04 — Industry & Vertical Opportunity Development
The largest module in the credential, at roughly a fifth of it. One industry, one full topic — and every topic answers the same fifteen questions, so the method transfers to an industry you have never sold into.
SS04.1
Logistics, Warehousing & 3PL
Inbound, receiving, put-away, replenishment, picking, packing, staging, loading, delivery and returns. WMS, ERP, TMS, YMS.
SS04.2
Retail & Distribution
Replenishment, shrinkage, POS scanning, apparel RFID, omnichannel fulfilment and stock accuracy.
SS04.3
Healthcare & Life Sciences
Patient, medication, specimen, blood, laboratory, pharmacy, medical device, asset, staff, consumable and cold chain.
SS04.4
Manufacturing & Industrial Automation
WIP tracking, traceability, genealogy, quality, tooling, maintenance and finished-goods identification.
SS04.5
Courier, Express & Postal
Collection, sortation, hub scanning, line haul, last mile and proof of delivery.
SS04.6
Government & Public Sector
Asset registers, national programmes, identity, revenue protection and public procurement.
SS04.7
Banking & Financial Services
Branch and cash-in-transit assets, document tracking, IT asset management and secure custody.
SS04.8
Energy, Utilities, Oil & Gas
Field assets, inspection rounds, metering, safety compliance and remote site visibility.
SS04.9
Transport, Ports & Aviation
Container and unit-load identification, gate operations, baggage, ground handling and yard visibility.
SS04.10
Hospitality & Events
Access, accreditation, asset and linen tracking, and stock control across venues.
SS04.11
Agriculture, Food & FMCG
Farm-to-fork traceability, batch and lot control, cold chain and GS1 identification.
SS04.12
Cross-Vertical Opportunity Lab
Applying the canvas to an unfamiliar industry, which is what the job actually requires.
The Vertical Opportunity Canvas
Asked of every industry, in this order.
- How does this industry operate?
- Where are the critical workflows?
- What or who must be identified?
- Where is data capture required?
- Where does visibility break?
- What are the high-value AIDC use cases?
- Which technologies fit?
- Which enterprise systems are involved?
- Who buys?
- Who influences?
- What business outcomes matter?
- What should I ask?
- What should I sell or position?
- What should I NOT sell?
- What creates expansion opportunity?
Assessment
Five assessed components, weighted. A knowledge exam alone would not evidence commercial competence.
| Component | Weight |
|---|---|
| Knowledge exam | 30% |
| Discovery and qualification case | 20% |
| Value and ROI exercise | 20% |
| Solution positioning case | 15% |
| Commercial proposal | 15% |
Rates
| Route | Rate | Who it is for |
|---|---|---|
| Standard | $795 | Individual candidates |
| Founding Cohort | $675 | Until 31 December 2026 |
| Verified student | $495 | Enrolled students, verified |
| Academic Partner | $395 | Through an active institutional agreement |
| Challenge route | $495 | Experienced practitioners — assessment without the coursework |
| Certification Plus | $995 | Full programme, toolkit and two assessment attempts |
| Cross-path rate | $695 | Holders of the equivalent level or above on the technical path |
| Renewal | $249 | Requires current competency evidence, not only payment |
Instalments: 3 × $279 — $837 in total.